Roles: 
Designer

Agency:
Gabriel Arrache

Logline: 
Off-roading in Canada is a thrilling adventure.

Synopsis:
The company's logo is designed to reflect its values and appeal to its target audience. It features a deformed off-road tire to evoke a sense of adventure and ruggedness, while the upper element symbolizes control and stability.

Tagged:
#logoDesign #Lettering #Vector